The global pandemic has turned the world on its head. For retailers, some of the most significant changes have been to consumer behaviour – this includes how people buy, what they buy, and where they buy it. To help retailers prioritise their efforts in this new era, Periscope by McKinsey surveyed more than 2,500 […]
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Heather Wilkinson
Heather is Senior Content and PR Manager at DivideBuy and finds engaging ways to spread the word for SMEs, including link-building campaigns with features in Forbes and Sunday Times. Heather writes about how DivideBuy’s POS finance solution translates into real life for retailers and consumers.
All Posts by Heather
Bringing a new life into the World should be a special time but getting ready for your new bundle of joy can be very expensive and financial worries need not be your focus at this time. Luckily for you, DivideBuy has curated a fantastic range of retailers that allow you to spread the cost of […]
There is a bit of light at the end of the tunnel for photographers with things starting to open up. Many photographers have adapted to current measures by offering socially distanced sessions. Here are just a few of the options professional photographers can offer. Newborn photography One of the unfortunate things around the […]
Consumer spending has been on a steady upward trend since the 2008 crash. Then the pandemic hit, throwing a spanner in the works for many businesses as consumers were pushed into their homes and away from the high street. As a result, consumer finances are naturally more precarious now, with jobs at risk and hard-hit […]
When DivideBuy first began there were only 3 employees but now that number is over 50, and we couldn’t make our business work without any of them. That’s why we enjoy celebrating their success and their contributions to our growing business. In fact, we ranked third in the 2019 Deloitte UK Technology Fast 50 […]
As we eased out of lockdown we were able to take our first tentative steps back into the real world. Whether it was a pint in the local pub, a birthday celebration at a local eatery or just a little bit of retail therapy. This was great for two reasons, not only could we recommence […]
There are a plethora of reasons that 2020 will be the year of the staycation. Many months of looking at the same four walls have caused us to get the holiday itch, but some are not quite ready for the close proximity of air travel or visiting countries where the pandemic is still rife and […]
Consumer behaviour changed near enough overnight when the UK lockdown was announced in March. With bar crawls, shopping centres and holidays abroad temporarily off the table, we saw a boom in sales across a number of industries for our retail partners. We found that being stuck at home all day led many to spending […]
It’s no news that the retail industry has been flipped on its head by the COVID-19 pandemic. Due to the lockdown, most in-store operations have been shut down, and nationwide furloughs, reduced pay and steady streams of income at risk have fuelled a change in consumer spending priorities and trends. We need to band […]
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