Throughout the year, there are times when consumers are more likely to make a purchase from an eCommerce retailer or a brick-and-mortar store. Valentine’s Day, Spring Bank Holiday and Halloween are just a few of the obvious ones, driving an uplift in sales for businesses across lots of different sectors. Then there’s the Golden Quarter […]
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Heather Wilkinson
Heather is Senior Content and PR Manager at DivideBuy and finds engaging ways to spread the word for SMEs, including link-building campaigns with features in Forbes and Sunday Times. Heather writes about how DivideBuy’s POS finance solution translates into real life for retailers and consumers.
All Posts by Heather
Consumer psychology has been studied for many years, with research showing the most effective store layout, what smells best tempt people to buy certain products as well as where these items should be placed on the shelves. The rise of eCommerce and online shopping has taken this to another level, with retailers wanting to know […]
Autumn is one of those times of the year when home improvement suddenly becomes a priority. As the days get shorter and the weather colder, we tend to spend more time indoors, so we understandably want it to look attractive and feel comfortable. It’s also the start of the run-up to Christmas, the season for […]
As the weather cools and the days shorten, our focus naturally moves indoors. That’s what makes it the perfect time to introduce some simple upgrades to refresh the look and feel of your home this autumn. A little creativity and effort can ensure it’s your favourite place to be this season. Why not get inspired […]
Once you’ve left school or college and got stuck into the world of work, it’s easy to forget how much fun learning a language can be. That feeling of satisfaction and achievement when you learn something new is thrilling and almost addictive. Not only is it enjoyable, learning a language can be useful, too, whether […]
As the seasons change from summer to autumn, the attention of online retailers quickly turns to the highly anticipated Black Friday and Cyber Monday weekend. This year’s BFCM kicks off the Golden Quarter on 26th November, with consumers getting ready to take advantage of deals and offers on what has become the UK’s busiest shopping […]
Handling your finances, no matter your situation can be tough at times – and let’s be honest, there’s no one-shoe-fits-all method. However, there are some simple tips you can take to keep your budget in check and manage it day-to-day. Here’s our list of the top 7 things you can do to manage your budget. […]
Successful eCommerce brands know that offering a retail finance solution to their customers can help reduce cart abandonment and increase revenue. You may already offer alternative payment solutions at your checkout, but when was the last time you reviewed your retail finance options and considered whether what you offer still meets your customer’s needs? Would […]
World Car Free Day on September 22nd is an opportunity to cast aside the car and discover the many benefits of cleaner, greener ways of getting around. People in hundreds of cities all around the world make a conscious effort to ditch petrol-powered vehicles this week with the aim of cutting pollution and the […]
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