Retailers have just navigated what is historically the third biggest shopping event of the year – the Back-to-School season. This gave them the chance to explore new post-COVID sales and communication tactics. But now Black Friday and Christmas are fast approaching. As we head into this “golden quarter”, it’s important to take note of […]
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Heather Wilkinson
Heather is Senior Content and PR Manager at DivideBuy and finds engaging ways to spread the word for SMEs, including link-building campaigns with features in Forbes and Sunday Times. Heather writes about how DivideBuy’s POS finance solution translates into real life for retailers and consumers.
All Posts by Heather
As we wave goodbye to what turned out to be a good British Summer weather-wise, we leave behind the outdoor spaces that we created with BBQ’s, artificial grass and relaxing furniture. We now return indoors ready to get cosy during the Autumn and Winter months and now is the perfect time to upgrade a few […]
As consumers begin to get used to the ‘new normal’ of life in post-lockdown Britain, online retailers can turn a big profit by tapping into the hottest consumer trends this autumn. Most retailers have a good idea of what sells during the peak months of the year. This year, however, the coronavirus outbreak has mixed […]
Just a few years ago the term “Black Friday” didn’t mean anything to consumers in the UK. It is now a huge part of the festive season and as we enter the Autumn our TV screens will be filled with upcoming promotions and sales. Black Friday started in the USA in 1952, although the term […]
Students returning to school or heading off to university this year find themselves in a unique situation. With the potential for many classes to take place online, back to school tech is likely to play an even more important role than usual this autumn. Retailers with the right proposition and the right products should […]
After months of disruption, and children stuck at home for weeks on end, many parents may have been relieved to see their children head back to school this September. As the days shorten and the weather gets a bit greyer, however, it can sometimes be hard to keep the family entertained at weekends and […]
It’s fair to say that this year has been a bit different and as we head into Autumn how we spend our leisure time has changed too. People are generally wanting to spend less time indoors and more time in the open air. In the UK the use of parks, forests and woodlands has increased […]
Have you spotted your first Christmas items in the supermarkets yet? Maybe some decorations or an artificial tree peeping out next to the Halloween treats? Like it or not, they’re going to be increasingly unavoidable over the next few weeks as the country’s biggest shopping spree looms ever nearer on the horizon. But before […]
Students returning to school or heading off to university this year find themselves in a unique situation. With the potential for many schools, colleges and higher education classes to take place online, back to school tech is likely to play a key role in this academic year. Whether you are buying for yourself or […]
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