Let’s show customers the power of British retail

The outbreak of Covid-19 has had a dramatic impact on peoples’ lives and on businesses, not least retailers. Physical retailers that aren’t deemed essential have been asked to close with no clear indication of when they might re-open.

Online shops can continue operating during this period, but many have seen their sales plummet as people start watching their money more closely. Some online shops are also finding it more difficult to get stock or to send purchases to customers. Others are having problems with staff sickness and absence.

At the same time, many would-be shoppers are naturally anxious about their futures. When each day brings more changes, the level of uncertainty is palpable. But it is not all doom and gloom. The pandemic also presents an opportunity for people to come together and support each other, spreading positivity and a sense of togetherness in a way not seen since the end of WW2.

At DivideBuy, we’ve put together a few simple steps we can all take to support each other during this challenging time.

Share up to date information that might affect your followers

Sharing relevant information with your followers through social media or email is a great way to prove your value to customers in a difficult period. If you’re a paintball supply company, for example, you could let your customers know which events are cancelled and which are going ahead. Or a garden furniture supplier might share some social distancing guidelines for gardeners. Be creative, and keep your customers informed and engaged with your business.

Make a small gesture to help fight the virus

Small gestures can carry a lot of meaning at a time of crisis. These acts don’t need to be grand or expensive, but it could make the world of difference for your customers.

It could be something as simple as disinfecting parcels before you deliver them, allowing NHS staff to park for at your premises for free or offering up your delivery van for equipment or medical transport.

Make it easier for customers to spread the cost of payments

Many of your loyal customers will be feeling the pinch at the moment and so will be unlikely to commit to a big purchase. You can make life easier for them by allowing them to spread the cost of a purchase over several months with DivideBuy.

DivideBuy allows shoppers to split the cost of an expensive product into monthly instalments made over a period of between 2 and 12 months. Using DivideBuy can increase your number of sales and average basket values for your online store. 

For more information on the DivideBuy interest free credit option, speak to a member of our team today.

Recent News
DivideBuy crowned fourth fastest-growing technology company in EMEA by Deloitte
We couldn’t be prouder to announce that DivideBuy ranked fourth in Deloitte’s Technology Fast 500™ Europe, Middle East & Africa (EMEA) 2019 leadership board, behind only Revolut and OakNorth Bank.   DivideBuy was recognised for its impressive median revenue growth of 19,572% over the term, making it the fourth fastest-growing technology company in EMEA.   […]
23rd November 2020
Home improvement sector sales are up this year – here’s how to make it last for Christmas
No one could have predicted the many twists and turns that retail has taken in 2020, including huge shifts in consumer spending habits as a result of coronavirus restrictions. However, it’s not all bad news. DIY retailers have experienced a boom as consumers have used the time at home to invest in their homes and […]
16th November 2020
Should retailers offer finance on all their products?
Offering an interest-free credit option through DivideBuy allows your customers to spread the cost of purchases at no additional cost. Instead of paying for a product or a basket of products in one go, they can spread the cost over a term of between two and 12 months for the same overall cost.   This […]
9th November 2020

Subscribe & Follow

Retailer
Newsletter

Sign up to receive news, hints and tips and helpful articles for your business.

Categories