Let’s show customers the power of British retail

The outbreak of Covid-19 has had a dramatic impact on peoples’ lives and on businesses, not least retailers. Physical retailers that aren’t deemed essential have been asked to close with no clear indication of when they might re-open.

Online shops can continue operating during this period, but many have seen their sales plummet as people start watching their money more closely. Some online shops are also finding it more difficult to get stock or to send purchases to customers. Others are having problems with staff sickness and absence.

At the same time, many would-be shoppers are naturally anxious about their futures. When each day brings more changes, the level of uncertainty is palpable. But it is not all doom and gloom. The pandemic also presents an opportunity for people to come together and support each other, spreading positivity and a sense of togetherness in a way not seen since the end of WW2.

At DivideBuy, we’ve put together a few simple steps we can all take to support each other during this challenging time.

Share up to date information that might affect your followers

Sharing relevant information with your followers through social media or email is a great way to prove your value to customers in a difficult period. If you’re a paintball supply company, for example, you could let your customers know which events are cancelled and which are going ahead. Or a garden furniture supplier might share some social distancing guidelines for gardeners. Be creative, and keep your customers informed and engaged with your business.

Make a small gesture to help fight the virus

Small gestures can carry a lot of meaning at a time of crisis. These acts don’t need to be grand or expensive, but it could make the world of difference for your customers.

It could be something as simple as disinfecting parcels before you deliver them, allowing NHS staff to park for at your premises for free or offering up your delivery van for equipment or medical transport.

Make it easier for customers to spread the cost of payments

Many of your loyal customers will be feeling the pinch at the moment and so will be unlikely to commit to a big purchase. You can make life easier for them by allowing them to spread the cost of a purchase over several months with DivideBuy.

DivideBuy allows shoppers to split the cost of an expensive product into monthly instalments made over a period of between 2 and 12 months. Using DivideBuy can increase your number of sales and average basket values for your online store. 

For more information on the DivideBuy interest free credit option, speak to a member of our team today.

Page last updated: 03 September 2021

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