Have you heard the songs in the shops yet? Seen the fairy lights twinkling in the windows or the wide-eyed children glued to the toy adverts on TV? Those unmistakable signs that Christmas is once more on the way. Christmas is a time for fun, excitement, and guilt-free food indulgence. A time for making memories […]
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Heather Wilkinson
Heather is Senior Content and PR Manager at DivideBuy and finds engaging ways to spread the word for SMEs, including link-building campaigns with features in Forbes and Sunday Times. Heather writes about how DivideBuy’s POS finance solution translates into real life for retailers and consumers.
All Posts by Heather
The UK eCommerce sector is estimated to be worth around £185 billion in 2021, this was buoyed by huge growth since the start of the COVID-19 pandemic, when many brick and mortar stores were closed during lockdowns and online shopping was the only option for many consumers. In such a competitive sector, giving customers multiple […]
Black Friday is one global retail event that all smart shoppers have circled on their calendars. This year’s event – on 26 November – is the ideal time to pick up some bargains for rock bottom prices, especially when it comes to electronic gadgets. Why? Because brand name electronic appliances and gadgets that usually cost […]
Maximising profits during Q4’s Golden Quarter is a primary focus for many eCommerce brands. This year’s Golden Quarter is more important than ever for many UK retailers, with an estimated £22 billion having been lost during the UK’s three pandemic lockdowns during 2020 and early 2021. The good news for the home and interiors sector […]
Never underestimate the importance of a good night’s sleep. Your mind and body need to fully rest to recharge. If you’re feeling less than your best, it might be because you’re not getting enough good quality sleep – and your mattress could be to blame. So as the night’s get darker and the weather gets […]
The Golden Quarter is upon us with consumers getting set for the first post-Covid Christmas with no lockdowns in sight. Online retailers should be looking at this quarter’s latest trends to provide the top products people want to help maximise profits. Consumer electronics are always popular purchases during the Black Friday / Cyber Monday (BFCM) […]
Black Friday is on the 26th November 2021 and we know how easy it can be to get caught up in all the excitement of the deals! Since starting in the US, Black Friday has routinely been the biggest day for sales across the pond – and here in the UK, it’s growing in popularity […]
Throughout the year, there are times when consumers are more likely to make a purchase from an eCommerce retailer or a brick-and-mortar store. Valentine’s Day, Spring Bank Holiday and Halloween are just a few of the obvious ones, driving an uplift in sales for businesses across lots of different sectors. Then there’s the Golden Quarter […]
Consumer psychology has been studied for many years, with research showing the most effective store layout, what smells best tempt people to buy certain products as well as where these items should be placed on the shelves. The rise of eCommerce and online shopping has taken this to another level, with retailers wanting to know […]
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