Why did the Xperience want DivideBuy?
From starting The Xperience Group, they had been looking for an interest free credit provider but never believed it could be possible. Mark had looked at which services were available and established it would be too difficult for the photographers to get it up and running – until DivideBuy.
We’ve been able to break down the walls of POS finance, credit providing, and retail solutions. Above all, it came down to the individual photographers and the core aspects of their business. We helped align with their business’ requirements; helping to bring customers through the door and supporting their work, without intruding on the way they run.
Whilst speaking to Jay, he said “The photographers have said it’s made a massive change to their businesses. We’ve had nothing but great feedback. Even our recruiter, Laura, uses interest free credit as a unique selling proposition.”
It’s as easy as Smile, Camera, Action
Our business support is clear, and our hands-on approach means the support you get aligns with your company’s requirements. Whilst partnering with The Xperience Group, we had our dedicated team perform a Question & Answer session to see how easy it is for the studios, and customers, to complete the applications.
The process of onboarding for the photography businesses was straightforward and simple to follow, allowing them to support their customers. Furthermore, it was just as quick and easy for the customers! Jay advised that he had visions of consumers having to wait a day for credit decisions to arrive. He was not expecting the whole application to only take 60 seconds!
When asked if there was anything we could develop further on as a finance provider, from either a consumer or partner point of view, Jay advised to not change anything and continue supporting and providing exactly what we do now.
The Smarter Way to Support Your Customers
We had a look at our data and discovered that in 2019 we had over 800 orders placed throughout the photography sector. These orders had an average spend of £750 per order. Offering interest free credit to your customers means that they can spread the cost of their purchase into manageable instalments. As the retailer, you receive payment in full whilst your customer can choose a payment schedule from 2 to 12 months. Whether you want the ability to up-sell, reduce basket abandonment, or increase sales, DivideBuy allows you to drive conversions in the direction you wish to take them.
In the last 2 months we have partnered with 27 more amazing photography businesses– would you like to be next?
Book a demo with our business development team to find out more!