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Reeling in the shoppers and generating repeat custom is a fine balancing act. See if your business checks off DivideBuy’s top four ways to keep customers coming back.
Keep it personal
After the initial sale, keep in touch with customers to build up a relationship. Email inboxes are full of businesses competing for attention, so check in regularly. Aim to learn more about your customers. Allow them to choose products or services that can be personalised to them where possible.
It’s also worth asking your audience for feedback from time to time to find out what’s working and what you might need to rethink. Email surveys can be useful to capture customer opinions, especially if you offer an incentive like a small voucher or prize draw entry in return for their response.
Give more choice at the checkout
When it comes to closing the sale, your customers might like more choice at the checkout. Many retailers already accept a variety of payment methods but an increasing number of businesses are now offering interest free credit.
Offering point of sale finance encourages consumers to purchase more items or even change to a more expensive item. By giving more options to spread the cost, you can convert customers who might think twice.
Our interest free credit option integrates with your website, giving your customers more ways to pay, without breaking the bank.
Excel at customer service
Being able to answer your customers’ queries quickly and to a high standard will take you far. Even if something goes wrong, if you take the right approach to make things right, customers are grateful.
Additionally, if possible, provide a range of ways for customers to contact you. Not all customers want to use the same means of communication. As well as a phone number, consider responding to questions by email or even queries over social media.
Reward loyalty
We all like to feel valued. So if you value your customers, show them. There are lots of ways to show your appreciation, from hand-wrapped orders to unexpected treats.
Competitions and giveaways are also a great way to get your customers’ attention. Email marketing and social media are also ideal ways of reaching your followers to spark their interest.
Another option is a loyalty scheme. Some retailers offer discounts and freebies for repeat customers via a points system, which is a great way to reward repeat visits.
At DivideBuy, we’re committed to customers, both ours and yours. Speak to us about how our integrated finance platform can give your customers more choice at the checkout.
