Smiles LTD are a series of Dental Practices founded by Jamie Kerr & Avron Woolf Smith with a simple mission: to deliver a fantastic level of treatment at an affordable price point. The company is committed to delivering world-class levels of treatment which is accessible to all.
As the demand for private dental care soared, the company made the decision to offer point of sale finance to their customers. As booking dental work can be stressful, Smiles wanted to make the finance experience as easy and simple as possible
Lack of quality providers
Private healthcare – and particularly dental care – is not a space traditionally dominated by finance providers. Smiles found that standard providers like Klarna were not capable of trading with them.
Concerns over approval ratings
From the pool of providers able to offer dental care finance, approval ratings were low. Smiles wanted a provider who could responsibly approve a high number of customers, but was finding this difficult to source.
Poor customer experience
Along with low approval ratings, the finance providers Smiles looked at also had cumbersome customer journeys with long application forms. The company wanted a provider who could offer a stellar UX at every point.
Smile’s search for a point of sale finance provider came to an end when it approached DivideBuy, who were able to deliver a solution that met its needs.
The Solution
Smiles needed a point of sale finance provider who could offer a quick, seamless finance journey for its customers along with high approval rates. DivideBuy achieved this through the following actions.
Seamless finance journey
Smiles customers needed to pay for treatment online and instore. DivideBuy’s checkout journey takes less than two minutes to complete, from application to approval – with the same experience across both channels.
High approval rates
DivideBuy’s superior lending facilities, including soft credit checks and alternative borrowing options, meant more customers were able to access finance – with approval rates of 85%.
Tech-first finance solution
Smiles has multiple practices as well as online bookings, so customers needed the ability to apply for finance instore and online. DivideBuy provided tailored QR codes for instore use as well as seamless website integration.
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Interest free credit agreements provided by Zopa Embedded Finance Limited trading as DivideBuy are not regulated by the Financial Conduct Authority and do not fall under the jurisdiction of the Financial Ombudsman Service.
Zopa Embedded Finance Limited trading as Dividebuy is an appointed representative of Zopa Bank Limited which is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, and entered on the Financial Services Register (800542 & 993200).
Zopa Embedded Finance Limited (14602085) is incorporated in England & Wales and has its registered office at: First Floor, Brunswick Court, Brunswick Street, Newcastle-under-Lyme, ST5 1HH. VAT Number 439973733.
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