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Heavenly Beds is an independent company and manufacturer of high-quality bedframes, mattresses and divans. Grounded in the belief that a bed is not just a place to sleep but is the focal point in a bedroom, the company works closely with local factories to replicate all the best features of the major brands, while leaving out the hefty price tag.
To further support customers, Heavenly Beds decided to offer finance through multiple providers with the aim of giving buyers as many options as possible.
Heavenly Beds took on two different finance providers to service their full range of products. However, it encountered some challenges.
Low conversion rates
Cumbersome application processes and poor user experience meant customers weren’t converting at pace. Heavenly Beds was looking for a better customer journey to improve this.
Poor customer journey
Both finance providers were offering cumbersome customer journeys with long application forms. The company wanted a provider who could offer a stellar UX at every point.
Low average order value
Limited credit amounts meant customers weren’t taking full advantage of the finance options Heavenly Beds was offering, with average order values that fell below expectations.
Heavenly Beds had heard about DivideBuy’s success with other merchants in the beds and mattresses space, and decided to run DivideBuy’s retail finance solution alongside its other providers – with excellent results.
Seamless customer journey
DivideBuy’s customer journey offered Heavenly Beds buyers a credit process of less than two minutes, from application to approval.
Increased conversion rates
Thanks for DivideBuy’s customer journey and its upselling tools including Eligibility Checker and Convert+, Heavenly Beds increased conversion rates by 14% year on year.
Higher average order value
DivideBuy’s robust lending capabilities saw Heavenly Beds increase its average order value by 54%.
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Traditional lending options can be restrictive, and many lenders are facing internal challenges. At Zopa Bank Retail Finance, we’re in a strong position to offer stable, long-term support.
Interest free credit agreements provided by Zopa Bank Limited trading as DivideBuy that are 12 months or less in duration are not regulated by the Financial Conduct Authority and do not fall under the jurisdiction of the Financial Ombudsman Service. Zopa Bank Limited trading as DivideBuy is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, and entered on the Financial Services Register (800542). Zopa Bank Limited (10627575) is incorporated in England & Wales and has its registered office at: 1st Floor, Cottons Centre, Tooley Street, London, SE1 2QG. VAT Number 281765280. DivideBuy’s trading address is First Floor, Brunswick Court, Brunswick Street, Newcastle-under-Lyme, ST5 1HH. © Zopa Bank Limited 2025. All rights reserved.