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Charles and Ivy have made it their mission to create a stylish, durable, low-maintenance modular fencing system that enables people to transform and personalize their gardens. As their range of superior products took the market by storm, their offer has evolved to products that elevate interior spaces as well.
The company wanted to offer retail finance so customers could access their full range of products in an affordable way.
Having never offered credit in the past, Charles and Ivy began their search for a provider, when they encountered some concerns.
Credit limits
The company’s initial offering was up to £6,000. However, customers were eager to purchase their higher-ticket items, which exceeded this amount, while spreading the cost.
Approval rates
Charles and Ivy wanted a provider who would safely approve as many customers as possible for finance, which could be complicated with such high order values.
Conversion rates
To make offering finance profitable, Charles and Ivy needed a provider who could convert customers successfully from browsers to buyers.
DivideBuy acted quickly to meet the needs of customers based on feedback, offering Charles and Ivy a seamless finance solution which yielded strong results, including:
High approval rates:
DivideBuy’s tech-based lending engine, along with its Eligibility Checker tool, delivered approval rates of 82% for Charles and Ivy’s customers
High conversion rates:
Thanks to a sub two-minute credit journey, from application to approval, 86% of customers approved for finance with DivideBuy went on to complete a credit purchase.
Higher credit limits:
DivideBuy was able to increase its spending limit for £6,000 to £12,000, meaning customers could access Charles and Ivy’s full product range on finance.
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Traditional lending options can be restrictive, and many lenders are facing internal challenges. At Zopa Bank Retail Finance, we’re in a strong position to offer stable, long-term support.
Interest free credit agreements provided by Zopa Bank Limited trading as DivideBuy that are 12 months or less in duration are not regulated by the Financial Conduct Authority and do not fall under the jurisdiction of the Financial Ombudsman Service. Zopa Bank Limited trading as DivideBuy is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, and entered on the Financial Services Register (800542). Zopa Bank Limited (10627575) is incorporated in England & Wales and has its registered office at: 1st Floor, Cottons Centre, Tooley Street, London, SE1 2QG. VAT Number 281765280. DivideBuy’s trading address is First Floor, Brunswick Court, Brunswick Street, Newcastle-under-Lyme, ST5 1HH. © Zopa Bank Limited 2025. All rights reserved.