Created to help people build a home without breaking the bank, AMC Furniture was founded 7 years ago. Starting with just the founder himself, it has now grown into a thriving, successful business specialising in a wide range of high quality indoor and outdoor furniture.
With a growing client base and expanding product list, AMC Furniture wanted to explore new ways to support their clients through the cost of living crisis. They also wanted to increase average order values on higher-ticket items by letting customers spread the cost of purchases overtime.
AMC Furniture decided that retail finance was the next step in its sales journey. However, they had some concerns around offering this to customers.
Approval rates
The company was determined to partner with a finance provider who would approve customers responsibly and treat them fairly to prevent any financial hardship.
Credit limits
As some of their more expensive products were over the credit threshold for certain providers, the company wanted someone who could service its full range of goods.
Customer experience
Reading reviews from finance providers left AMC Furniture concerned for its customers. Finding a retail finance partner with an impressive customer service record was very important to the company.
After researching various retail finance providers, AMC Furniture settled on DivideBuy’s interest free credit option. A key factor in the decision was DivideBuy’s stellar Trustpilot reviews, which reassured the company that its customers were in good hands. DivideBuy’s impressive conversion tools were also a selling point for AMC Furniture – especially the Eligibility Checker tool which meant customers were being safely approved for borrowing. Here are some results delivered by DivideBuy.
High approval rates
DivideBuy’s soft credit checks and ethical approach to lending meant AMC Furniture experienced average approval rates of 73%.
Higher average order values
As a result of offering DivideBuy’s interest free credit option, customers were now able to increase their spending and buy a wider range of products.
Increased conversion rates
AMC Furniture saw a 24% increase in conversion rates, thanks to DivideBuy’s seamless credit journey of less than two minutes, upselling tools and exemplary customer service.
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Interest free credit agreements provided by Zopa Bank Limited trading as DivideBuy that are 12 months or less in duration are not regulated by the Financial Conduct Authority and do not fall under the jurisdiction of the Financial Ombudsman Service. Zopa Bank Limited trading as DivideBuy is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, and entered on the Financial Services Register (800542). Zopa Bank Limited (10627575) is incorporated in England & Wales and has its registered office at: 1st Floor, Cottons Centre, Tooley Street, London, SE1 2QG. VAT Number 281765280. DivideBuy’s trading address is First Floor, Brunswick Court, Brunswick Street, Newcastle-under-Lyme, ST5 1HH. © Zopa Bank Limited 2025. All rights reserved.