Financial Promotions Guideline
Advertising your POS finance solution is key to generating sales. But it can also expose your business and customers to unnecessary risk or harm – so it’s vital that it’s done correctly. In our guide to financial promotions, you’ll find clear advice, examples and support around the best way to advertise your financial offering to customers. The guide includes links to our fully compliant asset library, where you’ll find banners, graphics, disclosure copy and more.
What Is a Financial Promotion?
The Financial Conduct Authority (FCA) defines a financial promotion as ‘an invitation or an inducement to engage in an investment activity that is communicated in the course of a business’. In other words, it means any advertisement about financial products or services. This includes anything that promotes, invites or seeks to persuade a customer to take out a credit product such as:
Why Do We Need Financial Promotions Guidelines?
1. It’s ethical
A Promotion may be the only source of information on which customers base their decision. It is important that we give the customer the right information at the right time and treat them fairly.
2. It’s safer
If the customer chooses an unsuitable product, the potential for harm is greater due to the complex and often long-term nature of financial products.
3. It’s the law
We have a legal obligation to pay due regard to the information needs of customers, and communicate with them in a clear, fair and non-misleading way. The FCA consider materially misleading advertisements as a criminal breach of the Consumer Protection from Unfair Trading Regulations 2008.
Who Is Responsible for Financial Promotion Compliance?
Ownership of financial advertising compliance sits with the Marketing, Social Media and Consumer Financial Services teams designing and approving the promotions. It also lies with any Risk and Compliance teams who sign off on promotions.
Along with this guide, DivideBuy also provides training for all your employees who are involved in promoting your credit solution – helping protect your team, your customers and your business.
To find out more, please contact us at:
dd: +44 (0)1782 491627 (select option 2)
Last update: 7th August 2023
