DivideBuy offered Simba a bespoke tool that not only provided the necessary interest-free credit payment option, at an increased speed, but could also track the customer journey across its eCommerce website and discourage cart abandonment by providing an intuitive user experience. Simba decided to trial DivideBuy alongside its current provider and the results were outstanding, with conversions increasing against its competition. What was originally a two-week trial lasted nine weeks, and after that DivideBuy was permanently on board.

DivideBuy achieved this increase by improving the customer conversion rate. Its quick and simple sign-up process worked to the customers benefit by retaining interest in the sale, and DivideBuy’s high rate of acceptance meant that more customers were able to take advantage of instalment-based payments. In addition, DivideBuy showed customers the various options for splitting up their payments earlier in the process before making their purchase, which made the final check-out significantly easier and faster.

“We were supported by a lead developer throughout the entire process, with DivideBuy’s technology integrated directly into the Simba platform. This made the checkout process much easier than with our previous provider,” Jon explained. “After nearly a year in partnership, Simba has tracked a noticeable improvement on both a product and a service level.”