- Finance Solutions
-
- Resources
-
-
What’s new?
-
-
- Support
-
-
What’s new?
-
-
- Finance Solutions
-
- Resources
-
-
What’s new?
-
-
- Support
-
-
What’s new?
-
-
Pro Espresso, formerly known as The Barista Club, was founded by Tim Hammond, a successful entrepreneur and investor who is “eCommerce through and through” after working in the industry for over 24 years.
With a number of ventures under his belt, including building one of the first ever affiliate shopping platforms, Tim began investing in various FinTech and PropTech start-ups. In doing so, he became interested in the subscription model for high ticket items, seeing huge potential for this growing market. He also recognised the difficulty consumers had in getting barista quality coffee at home. And, as simple as that, the concept for the Barista Club and its monthly subscription coffee beans was formed. Customers loved the choice of 15 roasted coffee beans, and the online “blendometer” designed to help them find the bean to suit their tastes. But they soon began asking for advice on which coffee maker would pair best with their Arabicas and Robustas. So, Tim partnered with Sage’s award-winning kitchen appliances to begin offering high quality coffee machines too.
Since implementing DivideBuy’s interest free credit solution, Pro Espresso has experienced a phenomenal 50% increase in sales. As well as this, the customer feedback has been overwhelmingly positive, resulting in several raving Trustpilot reviews giving the partnership the thumbs up.
Commenting further, Tim said: “As a retailer, DivideBuy’s solution gives you a superb unique selling point, which makes a massive difference to customers. When it comes to high ticket items, implementing DivideBuy is an enabler for a huge increase in customer conversions.”
Equipped with a strong product range, Tim next needed to make sure Pro Espresso both stood out from other retailers, as well as supporting its customers with a valuable offering. He considered how he could offer his coffee machines in a similar style as his beans, since high-end machines come with a large price tag.
Inspired by this subscription model, Tim sought a partner which could help his customers easily spread the cost of a machine over 12 months, and one that still secured him the full payment upfront.
Since giving customers the opportunity to split up payments into instalments is about making the total cost more manageable, Tim also wanted a provider who wouldn’t add any interest on top of a customer’s purchase. That’s when he found DivideBuy.
Tim said: “I discovered DivideBuy through a LinkedIn contact, and the first thing that came to my attention when considering its solution was that there were no hidden catches. The technology is really easy to use, and best of all, the customer doesn’t have to pay any interest on top of the purchase price. This sets it way apart from the competition.”
After checking out the benefits of its solution, The Barista Club went on to partner with DivideBuy in June 2020 before rebranding as Pro Espresso.
Book your free 20 minute online demo
Tell us about you
Mobile Payment Services: How they’re changing the way we do business
We know mobile shopping is the future of eCommerce – but how is it impacting payment trends, and how can merchants use this to drive growth?
Bank of England lowers base rate – What does it mean for merchants?
After a shaky start to the year, the Bank of England has announced a reduction in the base interest rate from 5.25% to 5%. But what, if anything, does this actually change for consumers and retailers in the UK this year?
Will Labour regulate Buy Now Pay Later?
With a new Labour government in power, when will action will be taken around regulating the Buy Now Pay Later space?
Different types of consumer credit explained
Let’s take a closer look at the various types of consumer credit available, as well as which one may be right for your retail business.
Interest free credit agreements provided by Zopa Bank Limited trading as DivideBuy that are 12 months or less in duration are not regulated by the Financial Conduct Authority and do not fall under the jurisdiction of the Financial Ombudsman Service. Zopa Bank Limited trading as DivideBuy is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, and entered on the Financial Services Register (800542). Zopa Bank Limited (10627575) is incorporated in England & Wales and has its registered office at: 1st Floor, Cottons Centre, Tooley Street, London, SE1 2QG. VAT Number 281765280. DivideBuy’s trading address is First Floor, Brunswick Court, Brunswick Street, Newcastle-under-Lyme, ST5 1HH. © Zopa Bank Limited 2024. All rights reserved.
Sunday 29th September 2024
Our merchant partner Simba is giving one lucky winner a Hybrid® mattress, duvet, and pillow bundle worth up to £2,952. Choose from one of their Comfort, our high-tech Deluxe or their heavenly Earth mattress ranges.