Pearsons Case Study

Founded in 1860, Pearson is officially recognised as the world’s oldest bicycle business. From its origins in a blacksmith’s forge to its state-of-the-art premises of today, the Pearson family have worked tirelessly for five generations to produce the highest quality products and service and build long-lasting customer relationships.

As Pearsons continued to expand its range of adventure, road and urban cycles, the company looked to offer retail finance to help customers spread the cost of its quality products.

Benefits of the Pearsons / DivideBuy Partnership
  • Approval rates of 81%
  • Credit from 3-12 months, up to £6k
  • Sub-2-minute credit journey
“At Pearson, we believe cycling should be fun, and a balm for the body and soul. We wanted our finance journey to be part of that experience for our customers, as opposed to a source of stress or hassle. Zopa’s retail finance solution meets both our need for increasing average order values through credit options, and the needs of our customers to buy the bike they really want.”
Neil Robinson
COO, Pearsons

The Challenge

Pearson partnered with Klarna to offer finance to customers. However, due to the price point of its product range, credit uptake was low. Many customers weren’t keen to split payments across the limited ‘pay in 3’ option available.

Pearson needed a finance provider who could offer credit thresholds that covered higher average order values, while letting customers spread the cost over longer period of time.

The Solution

Pearson settled on Zopa’s retail finance solution, DivideBuy, as an alternative provider. Zopa’s interest free finance option let customers spread the cost of orders from 3-12 months, with a credit limit of up to £6,000. The solution also offered a seamless customer journey, with eligibility checks so customers could determine whether they were likely to be approved before applying – without harming their credit file.

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Tell us about you

Please note, a minimum turnover of £2.5M and minimum trading period of 24 months is required to offer DivideBuy finance solutions.

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