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Founded in 1860, Pearson is officially recognised as the world’s oldest bicycle business. From its origins in a blacksmith’s forge to its state-of-the-art premises of today, the Pearson family have worked tirelessly for five generations to produce the highest quality products and service and build long-lasting customer relationships.
As Pearsons continued to expand its range of adventure, road and urban cycles, the company looked to offer retail finance to help customers spread the cost of its quality products.
Pearson partnered with Klarna to offer finance to customers. However, due to the price point of its product range, credit uptake was low. Many customers weren’t keen to split payments across the limited ‘pay in 3’ option available.
Pearson needed a finance provider who could offer credit thresholds that covered higher average order values, while letting customers spread the cost over longer period of time.
Pearson settled on Zopa’s retail finance solution, DivideBuy, as an alternative provider. Zopa’s interest free finance option let customers spread the cost of orders from 3-12 months, with a credit limit of up to £6,000. The solution also offered a seamless customer journey, with eligibility checks so customers could determine whether they were likely to be approved before applying – without harming their credit file.
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Why Zopa Bank is the Retail Finance partner you need right now
Traditional lending options can be restrictive, and many lenders are facing internal challenges. At Zopa Bank Retail Finance, we’re in a strong position to offer stable, long-term support.
Interest free credit agreements provided by Zopa Bank Limited trading as DivideBuy that are 12 months or less in duration are not regulated by the Financial Conduct Authority and do not fall under the jurisdiction of the Financial Ombudsman Service. Zopa Bank Limited trading as DivideBuy is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, and entered on the Financial Services Register (800542). Zopa Bank Limited (10627575) is incorporated in England & Wales and has its registered office at: 1st Floor, Cottons Centre, Tooley Street, London, SE1 2QG. VAT Number 281765280. DivideBuy’s trading address is First Floor, Brunswick Court, Brunswick Street, Newcastle-under-Lyme, ST5 1HH. © Zopa Bank Limited 2025. All rights reserved.