Pearsons Case Study

Founded in 1860, Pearson is officially recognised as the world’s oldest bicycle business. From its origins in a blacksmith’s forge to its state-of-the-art premises of today, the Pearson family have worked tirelessly for five generations to produce the highest quality products and service and build long-lasting customer relationships.

As Pearsons continued to expand its range of adventure, road and urban cycles, the company looked to offer retail finance to help customers spread the cost of its quality products.

Benefits of the Pearsons / DivideBuy Partnership
  • Approval rates of 81%
  • Credit from 3-12 months, up to £6k
  • Sub-2-minute credit journey
“At Pearson, we believe cycling should be fun, and a balm for the body and soul. We wanted our finance journey to be part of that experience for our customers, as opposed to a source of stress or hassle. Zopa’s retail finance solution meets both our need for increasing average order values through credit options, and the needs of our customers to buy the bike they really want.”
Neil Robinson
COO, Pearsons

The Challenge

Pearson partnered with Klarna to offer finance to customers. However, due to the price point of its product range, credit uptake was low. Many customers weren’t keen to split payments across the limited ‘pay in 3’ option available.

Pearson needed a finance provider who could offer credit thresholds that covered higher average order values, while letting customers spread the cost over longer period of time.

The Solution

Pearson settled on Zopa’s retail finance solution, DivideBuy, as an alternative provider. Zopa’s interest free finance option let customers spread the cost of orders from 3-12 months, with a credit limit of up to £6,000. The solution also offered a seamless customer journey, with eligibility checks so customers could determine whether they were likely to be approved before applying – without harming their credit file.

Book your free 20 minute online demo

Tell us about you

Please note, a minimum turnover of £5M and minimum trading of 24 months is required to work with DivideBuy.

Guides to retail finance

Mobile Payment Services: How they’re changing the way we do business


We know mobile shopping is the future of eCommerce – but how is it impacting payment trends, and how can merchants use this to drive growth?

Bank of England lowers base rate – What does it mean for merchants?


After a shaky start to the year, the Bank of England has announced a reduction in the base interest rate from 5.25% to 5%. But what, if anything, does this actually change for consumers and retailers in the UK this year?

Will Labour regulate Buy Now Pay Later?


With a new Labour government in power, when will action will be taken around regulating the Buy Now Pay Later space?

Close up hands holding a credit or debit card up in front of a black and silver laptop. There are shopping cart icons in bubbles over the image. 

Different types of consumer credit explained


Let’s take a closer look at the various types of consumer credit available, as well as which one may be right for your retail business.

WIN a Simba Hybrid mattress bundle worth up to £2,952

Sunday 29th September 2024

Ready for lazy summer days? Enter our prize draw for your chance to win a set of sun loungers!

 

Our merchant partner Simba is giving one lucky winner a Hybrid® mattress, duvet, and pillow bundle worth up to £2,952. Choose from one of their Comfort, our high-tech Deluxe or their heavenly Earth mattress ranges.

Skip to content