Golf Bays UK - Putting the swing into sales with retail finance

Now a leading provider of outdoor and indoor golf enclosure and simulator experiences, Golf Bays UK began its journey when Rob, its golf-loving founder, looked for ways to beat the elements.

Frustrated by the number of lessons ruined by rain and windy weather, Rob turned his attention to finding a solution: the design and manufacture of customised golf enclosures for indoor and outdoor use.

Today, the company’s mainstay products are its superb range of robust, easy-to-assemble, conveniently sized, steel frame canvas enclosures. Its simulator bundles are internationally acclaimed, and in a few short years, Golf Bays UK has grown exponentially.

Benefits of DivideBuy’s approach:
  • 422% of annual sales target achieved by April
  • 88% approval rate
  • Sub-2-minute customer journey
"Our products are loved and used by a wide range of customers, from businesses and leisure centres to golf-lovers at home. Bringing our love of the sport to as many people as possible, whilst growing our sales, was key to our search for longer-term finance. Zopa’s retail finance solution, DivideBuy, is the perfect fit for our needs."
Oliver Baddeley,
Sales and Operations Manager, Golf Bays UK

The challenge:

As its product range expanded, the business looked at ways to increase conversion rates through point of sale finance. It had already partnered with PayPal, but was looking for a provider who could service its higher-ticket items (up to £30,000).

Zopa’s retail finance solution, DivideBuy, offered a comprehensive suite of finance tools. Its interest free and interest bearing credit options from 3-60 months let customers access Golf Bay UK’s impressive range of products more affordably. The finance provider also had a track record of delivering high approval rates and increasing sales – making it the ideal partner for a rapidly-growing business.


The Solution

Golf Bays UK added Zopa’s finance solution to its checkout payment options. Thanks to a sub-2-minute customer journey and conversion-boosting tools like DivideBuy’s Eligibility Checker, it didn’t take long for the business to see results.

With approval rates up to 88% on order values of £3,000 or more, the finance offering gave customers a quick, simple way to spread the cost on Golf Bay UK’s products. The business also saw a sharp uptick in sales, achieving 422% of its revenue target for 2024 by April alone.


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Please note, a minimum turnover of £2.5M and minimum trading period of 24 months is required to offer DivideBuy finance solutions.

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