Maximising sales – How Furniture Maxi boosted revenue with DivideBuy

Started in 2016, Furniture Maxi is an online retailer specialising in top quality home furniture, with a taste for the latest and best designs at astonishing prices.

The company’s products are handmade with great attention to detail. Furniture Maxi also works with the UK government to support its employees, their families and people in need by creating various job opportunities and continuously giving donations. The business is also proud to support locally produced furniture and buys or manufactures many of its products in the UK.

Benefits of DivideBuy’s approach:
  • Increased average order value (£760)
  • Approval to conversion rate of 80%
  • £2.1m credit sales April 2023-April 2024
“We have years of experience in the home furnishing industry. We know our products very well and work closely with our suppliers to ensure the best prices for our customers without compromising on quality. We know what ‘good’ looks like, and that’s why we’ve chosen Zopa’s finance solution, DivideBuy. It’s just that simple.”
Helen Yu
Managing Director, Furniture Maxi.

The challenge:

To help make its products more accessible to customers, Furniture Maxi decided to offer retail finance. Having never partner with a provider before, the company was looking for a solution which would help increase its customer base, whilst boosting its average order value. However, they needed a provider who could also offer longer term options, letting customer spread the cost over time to make affordable monthly instalments.

The Solution

Furniture Maxi settled on DivideBuy, Zopa’s retail finance solution. With a sub-2-minute credit journey, simple application process and finance options up to 12 months, DivideBuy became an instant hit with customers. The solution delivered consistent levels of approval rates, with 80% of approved customers going on to complete a sale.

This allowed Furniture Maxi the level of predictability needed to inform its future sales objectives. Since launching DivideBuy on its website in April 2023, the company has experienced a £2.1m revenue uplift from credit sales.

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Please note, a minimum turnover of £2.5M and minimum trading period of 24 months is required to offer DivideBuy finance solutions.

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