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Students returning to school or heading off to university this year find themselves in a unique situation. With the potential for many classes to take place online, back to school tech is likely to play an even more important role than usual this autumn.
Retailers with the right proposition and the right products should be able to capture a significant portion of this profitable consumer group.
Whether its parents buying for their kids, or students themselves buying the tech they need for their studies, back-to-school technology doesn’t always come cheap. That’s why many shoppers often prefer to purchase things like laptops, tablets and printers on finance, so they can spread the cost over several months.
Consumers can choose from many options when it comes to back to school finance, including putting technology on a credit card or taking out a personal loan. The thing that puts many people off, however, is the high interest rates that these kinds of finance products usually come with.
That’s what makes DivideBuy’s interest-free credit facility such an attractive option for both shoppers and retailers, allowing consumers to spread the cost of new technology over a period of several months without any additional charges.
Our interest-free credit platform integrates easily into your existing checkout and allows customers to spread the cost of a purchase over a period of between 2 and 12 months.
It’s a quick, convenient and flexible way for students to buy the tech they need. While for retailers, offering interest-free credit is proven to increase sales, revenue and average order values. It’s a win-win for everyone.
Selling school laptops on finance
Selling back to school laptops on 0% finance is a great way to attract new customers. There is a huge range of laptops on the market, focused on slightly different segments and different uses, so try and make sure you stock a variety of different specs to appeal to the broadest possible customer base.
Many of the larger retailers are already offering interest-free credit on their back to school technology products. By using our interest-free credit platform, you can level the playing field between you and some of the bigger retailers, while offering a more personalised, higher level of service.
Getting Apple products on finance
Apple products such as MacBooks and iPads use a different operating system to most laptops and some people find them easier to use – though this is largely down to personal preference.
They tend to be particularly popular with more style-conscious consumers, due to their slick design. This also means they command a premium price, too. Not only does this make them an attractive option for retailers looking to maximise revenue, it also makes them particularly suitable for interest-free credit deals.
Offering 0% finance on a MacBook or iPad could be at the heart of a highly successful back to school promotion that puts your website at the top of the class when it comes to offering the best tech deals for students.
Want to find out more about how you can increase sales, revenue and average order values? Speak to a member of our friendly team to find out how you could become a DivideBuy’s retail partners.
