The eCommerce landscape is booming. Reports show that at the height of the Covid-19 pandemic, 10 years’ growth in online sales took place in just 90 days. At a time when your customers are increasingly shopping online, eCommerce marketing has never mattered more – because as activity grows, so too does competition.
Broadly speaking, eCommerce marketing is how your business drives action from your audience to achieve digital sales. On your website, techniques like SEO and conversion tools can help convert warm leads into customers, while social media marketing can drive actions through engaging content and links.
Point of sale (POS) finance is a conversion tool in itself, integrating with your website to offer your customers more ways to pay when they reach the checkout. Proactive brands looking for ways to differentiate and capitalise on the current boom can drive conversions and stand out from the crowd by working POS finance software into their eCommerce marketing strategies. Let’s explore more below.
Incorporate POS into SEO
Search engine optimisation – or SEO – incorporates into your website words and phrases that consumers typically use when researching a certain product or service. It’s a type of on-page optimisation that should be part of any effective eCommerce marketing strategy, helping drive traffic and sales.
If you specialise in selling exercise equipment, for example, your website should have plenty of mentions of fitness equipment like treadmills or cross-trainers that will help customers find your products online. Incorporating keywords around point of sale finance along with your products or services – like ‘treadmills on finance’ – can broaden your potential audience to include buyers who are looking for ways to reduce their initial outlay and spread the cost of their purchases.
Use POS as a conversion tool
Once a user has landed on your website, providing plenty of engaging content about how point of sale finance works, the benefits of zero interest credit and the option to use tools like a soft search to check credit eligibility all help to concentrate the customer’s mind and, ultimately, drive conversions.
Effective point of sale software is proven to increase conversions in many instances – a case in point being some of our own retailer success stories, which have seen businesses triple their credit turnover since integrating our POS finance software or record a 30% increase in sales by offering DivideBuy checkout POS finance. Find out more about the benefits of integrating POS software here.
Integrate POS into social media marketing
Social media is an ideal platform for sharing news with customers and encouraging interaction. It’s prime real estate for eCommerce marketing, especially with so many social platforms now providing the option to tag products in posts and direct users to checkout options.
Use your social profiles to remind customers that you offer point of sale credit, tell them about the benefits and mention POS finance options when you announce a new product, an end-of-season sale or other promotions. You can also use your social platforms to share interesting blog posts that explore topics relevant to POS credit, to answer questions in real-time or to direct users to relevant sections on your website.
Make POS finance a real selling point
Working POS finance into your eCommerce marketing strategy can give customers a compelling reason to do business with you. By talking about POS credit in your marketing, you can appeal to a broader audience and increase conversions on your website.
Our point of sale finance software is easily implementable, user-friendly and proven to increase average basket values. We give your customers peace of mind by offering a soft search facility that won’t affect their credit score, and we return a credit decision in a matter of moments.
More than 90% of consumers are approved on the spot and as an independent lender, we’re able to accept up to 35% more customers than our competitors.
We want you to succeed in achieving your eCommerce goals, which is why we offer comprehensive support for our retailers – including marketing advice.