At DivideBuy, we believe it’s important to introduce our customers to the people behind the brand – and there’s no one more directly behind our brand than our Chief Marketing Officer, Jo Balsamo.
Jo has been part of our journey as we’ve gone from strength to strength. Backed by her expertise and support, we’ve been able to shout about new features such as our Soft Search function, new retail partners such as Simba Sleep and Grass Warehouse, and the number of awards and acknowledgements we’ve received this year.
So, for the latest of our spotlighting series, we sat down with Jo to find out more about her career history and what she does at DivideBuy.
How long have you been at DivideBuy and what do you do here?
I joined DivideBuy as Chief Marketing Officer in September 2019 with the key focus of managing the growth and awareness of the brand for consumers and retailers. In an increasingly competitive market, it is essential to continue to raise the bar. So, on this note, innovation and sharing our innovations is also a key part of what we do in the marketing department.
As well as this, I manage internal and external communications, ensuring consistency in our messages and communicating the right thing at the right time.
What did you do before DivideBuy and how did it help you get to where you are now?
For over 20 years I’ve specialised in B2C and B2B LendTech services and technologies. Before joining DivideBuy, my main focus was on building characteristic brands and constructing and advancing marketing teams at brilliant UK businesses, such as Capify and WEX Europe Services – I’ve even won a few awards along the way.
I’ve established marketing teams where growth and development thrive, transforming and often accelerating business growth.
What aspect of your job most sparks your enthusiasm?
Gosh, where do I start? Sparks come from all aspects of the role and the business, from campaign building and winning awards, to working with great people and being part of a business that is improving all the time.
What is your aim for the future of brand and marketing at DivideBuy?
I have three main aims:
- To grow DivideBuy’s brand awareness amongst the e-commerce retail community
- To give consumers confidence that we’re a brand they can trust
- To enable our people to grow, develop and add value to the business as it grows
The DivideBuy brand is growing, making life more affordable for your customers as it does. To learn more about the benefits of its enhanced lending solutions, book a demo with the team today.