4 Reasons Why Your Customers are Abandoning their Baskets

Content Author

 

When it comes to online shopping, the UK wears the crown. More than a third of the British population buys something online at least weekly – yet almost three-quarters of customers tend to abandon their baskets before checking out. Why?

 

Basket abandonment can be perplexing for merchants. There isn’t always a clear-cut answer as to why online shoppers decide not to proceed with their order. The reality is that many factors can be at play when someone decides to abandon their cart before checking out. But here are four top factors to consider when it comes to cart abandonment.

 

1. Savvy Shoppers

 

Savvy shoppers like to compare prices before taking the plunge with payment. Some consumers abandon their baskets simply to see if they can get what they want for less elsewhere. Easy-price shopping is one of the perks of the online world and a major reason why pay-later shopping carts have increased in popularity.

 

If a customer can’t find what they’re looking for at a reasonable price elsewhere (or they can, but aren’t satisfied with some other part of the shopping experience) they may well come back – so this isn’t necessarily a deal-breaker.

 

2. Parting with Pennies

 

In the same vein, shoppers might add items to their cart and then at the checkout decide that what they’ve picked out isn’t worth parting with their precious pennies for. It may be that they leave the transaction for when funds allow, or that they forgo the purchase altogether.

 

By giving buyers the option to pay for purchases with interest free credit, more customers are convinced to part with their cash. After all, nobody likes being kept awake by money worries! DivideBuy’s interest free credit solution integrates easily with your website to provide fast and secure credit decisions for customers who need to spread the cost of their shopping.

 

3. High Shipping Costs

 

Online shopping = delivery fees. If customers feel your postage charges are too high, they may abandon their cart before checking out. Economical flat rate shipping can be ideal for shoppers placing a large order, but may be too steep for someone who’s just buying something small.

 

Consumers often search online for free shipping codes before ordering, and abandon their basket in the meantime. Some may wait until a free or discounted delivery code is released before placing their order. Giving customers the option to spread the total cost of an order (including the delivery fee) reduces cart abandonment. Many POS finance providers don’t allow shipping costs to be included in their credit agreement – but you can do with this DivideBuy.

 

4. Complex Order Process

 

If a customer wants to place an order, forcing them to complete a complex registration process before they can check out creates a barrier to those all-important sales. A complex registration process is often a source of frustration for shoppers who just want you to take their money!

 

To stop your shoppers from abandoning their baskets while creating an account, the simplest solution is to give them the option to choose a password at the end of their purchase – registering their account for future use in a single, simple step.

 

The online retail world is ripe with opportunities for merchants who can offer a seamless customer journey. 

 

DivideBuy gives shoppers more control over their purchases, helping our retail partners reduce cart abandonment rate by an average of 15%. For a fifteen minute demo of our finance solution, book a slot with us today.

Book a Demo

Please note, a minimum turnover of £2.5M and minimum trading period of 24 months is required to offer DivideBuy finance solutions.

Please note, a minimum turnover of £2.5M and minimum trading of 24 months is required to work with DivideBuy.

STAY TUNED

Subscribe to our newsletter and never miss a new article or business update.

By subscribing, you agree to be contacted by DivideBuy.

Categories

Popular Posts

More corporations than ever are weaving sustainability into their business model – and the retail space is no exception. ESG has a significant impact on consumer behaviour, and is an important part of business planning.   In this blog, we look at practical ways retailers are using recommerce to help them meet their ESG goals, […]

Popular Posts

Like this article?

Stay a step ahead with growth guides, industry insights and updates. Subscribe to our newsletter now!

Win a luxurious Swyft armchair worth up to £895!

Ends 31st of December 2023

Our merchant partner Swyft is giving one lucky winner a Model 01 or Model 02 armchair worth up to £895. These bestselling armchairs sit on a solid wood plinth and come in a variety of fabrics and colours.

Throw your name in the hat to win and sign up now! 

Skip to content