DivideBuy adds three senior hires to support merchants as interest free credit booms

The appointments come after a strong year for the business, as it surpasses more than £100m in total sales as the use of interest-free credit facilities increases sharply among bridge millennials.


Stoke-on-Trent, UK. 10th June 2021: Leading LendTech company, DivideBuy, has announced the appointment of three senior hires to aid its ambitious growth strategy and continue its support for merchants who are looking to embrace innovative finance options.


The North-West based interest free credit (IFC) provider has appointed Heather Goode as Retailer Risk and Risk Oversight Manager, Jarone Macklin-Page as Business Development Manager, and Charlotte Bright as Marketing Manager.


With more than eight years’ experience across the risk arena and roles at BNP Paribas Personal Finance and the Royal Institute of Chartered Surveyors, Heather will lead on risk management for both DivideBuy and its retailers. Her expertise in process development and automation will align efficiencies across the critical areas of the business.


Jarone’s wealth of experience in data analytics and relationship management will be used to expand DivideBuy’s interest free credit offering into new markets and sales channels. He joins DivideBuy having worked as an Area Manager for electronics giant Samsung and as Business Development Manager for Juul.


Charlotte’s expertise in managing traditional and digital marketing channels will support DivideBuy’s overall multi-channel marketing strategy for 2021 and beyond, supporting the business’ retailer acquisition and consumer lead generation goals. She joins DivideBuy having previously worked in marketing communications at JCB.


Robert Flowers, CEO at DivideBuy, commented: “We’re excited to welcome Heather, Jarone and Charlotte to our team here at DivideBuy, where they will play instrumental roles in our plans for 2021.


“As we press into this year with these new members of the team, we’re ideally placed to continue revolutionising the payments industry, redefining the possibilities for LendTech and enabling retailers to take advantage of the many benefits that interest free credit can provide.”


The three new appointments follow from a year filled with success for DivideBuy, who were also recently recognised for their incredible growth by ranking top of the prestigious Deloitte Fast 50 UK list.


After such a turbulent 2020 – a period marked by retail disruption and a requirement for agility and rapid response – businesses are aware of the need to offer flexible payment solutions to their customers. Moving forward, we want to leverage the growth we’ve experienced to reach more retailers with our interest free credit solution, enabling them to give customers more options and increased peace-of-mind about financing their purchases in an uncertain economic climate.”

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