Is January still a slow month?

How to beat the retail January blues

January’s traditionally been a tricky month for retailers. Purses are empty after the Christmas buying frenzy. Wallets are bare. Belts are tightened. Or so the story goes. But is it really the case?

If we look at data from this time last year, the stats suggest the opposite, with retail sales bouncing back after a quiet December.

Traditionally a time to bag some serious bargains, January 2019 was no exception, with shoppers indulging in enough retail therapy to beat activity forecasts for the month and generate the biggest year-on-year growth since December 2016.

Will this January’s stats paint as rosy a picture? There’s no denying that 2019 was a volatile year for retail as the country faced the Brexit blues, of which the knock-on effects are still being felt.

For much of 2019 shoppers were cautious to part with their cash, and although the purse strings were loosened in December, official figures for the month were skewed by a late Black Friday. Unsurprisingly, trade body the British Retail Consortium recently announced a slight fall in sales last year. On the plus side, internet shopping activity was up, and sales of non-food goods rose 13% in December.

Why do shoppers spend less in January?

Shoppers tend to feel the pinch for the first month of the year as they wait for their bank balances to recover from the festive indulgence, so it’s little wonder most are reluctant to flash the cash in January than at other times of year.

Activity can be mixed, though – especially if the weather is bad. Remember the cold snap back in January 2018? Shoppers stocked up on winter wear to beat the chill, boosting retailers’ coffers at the same time.

Shopping habits are ever changing, too, and while footfall and purchases in stores may be dropping, activity online is still promising: one in every £5 is now spent via internet shopping and the amount of money spent online has increased six-fold in the last decade.

Keep your tills ringing till spring!

January is prime time for retailers to get creative and branch out to beat the blues. Taking an omni-channel approach to selling provides more opportunities to convert shoppers into buyers – especially online.

Having an online presence and a secure shopping facility can help retailers capitalise on the growing appeal of internet shopping by showcasing the latest discounts and deals, and targeting consumers with well-placed ads.

Meanwhile, giving customers the option to spread the cost of purchases can help in securing those sales – even when money’s tight.

DivideBuy is the finance solution you’re looking for. Our platform integrates seamlessly with your website in a single step and enables your customers to pay for their purchases over several months with interest free credit.

If you’re ready to beat the blues this January, DivideBuy is expertly designed to satisfy both the needs of you and your customers.

Find out how DivideBuy can keep your tills ringing this spring.

Recent Articles
Transform your home with house renovation on finance
Planning to renovate your home but hesitant because of the price? Financing house renovations on interest free credit can be a great way to transform a property into your dream home without feeling the pinch.   Renovating a property has so many benefits, from making your home more appealing to adding value when it comes […]
13th April 2021
Create the perfect home with flooring on finance
If you’re planning to make some home improvements that will transform your property, flooring should be among your top considerations. From cosy carpets to luxury laminates, there’s something to suit every style of home – all available on 0% flooring finance.   The floor can have the biggest impact when you walk through the door. […]
24th February 2021
How to get healthier at home with fitness equipment on finance
Getting fit and being more active regularly top the list of new year’s resolutions every year. With gyms closed and exercise classes cancelled, however, this year poses some unique challenges!   That’s why so many people are turning to home fitness equipment on finance to get fit in 2021. Home fitness offers lots of benefits, […]
11th February 2021

Subscribe & Follow

Customer
Newsletter

Sign up to receive news, offers and new retailers as it happens.

Our use of cookies

We use necessary cookies to make our site work. We'd also like to set optional analytics cookies to help us improve it. We won't set optional cookies unless you enable them. Using this site will set a cookie on your device to remember your preferences.

For more detailed information about the cookies we use, see our Cookies page


Necessary cookies

Necessary cookies enable core functionality such as security, network management, and accessibility. You may disable these by changing your browser settings, but this may affect how the website functions.


Analytics cookies

We'd like to set Google Analytics cookies to help us to improve our website by collecting and reporting information on how you use it. The cookies collect information in a way that does not directly identify anyone. For more information on how these cookies work, please see our Cookies page .